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PRACTICAL EXAMPLES
This is how people are mobilized through people
How do you reach and activate people via the social networks that already exist around an organization, sector, or societal challenge?
See how organizations and partnerships leverage social networks for reach, trust, and activation. From referral recruitment and ambassadorship to volunteer activation and reaching residents.
Referral recruitment examples
These examples show how various organizations organize referral recruitment and word-of-mouth recruitment in practice. The Referral Specialist describes what stands out and what lessons other organizations can learn from them.
KRUIDVAT
Word-of-mouth starts with trust
and team spirit
A strong culture encourages employees to recommend people from their network.
COUNTUS
Word-of-mouth recruitment structurally embedded
Structural attention and activation make referrals an integral part of the organization.
ACT
Quality in inside-based word-of-mouth recruitment
Employees leverage their knowledge and network to reach suitable candidates.
PURE Insurance
Activate referral from onboarding
They involve their new employees in the referral program from their first day of work and emphasize recognition and appreciation.
TECHSHARKS
Reaching technical talent through employees
Active employees open their network to scarce technical talent.
DIGITAL OCEAN
Rewarding employees and candidates
DigitalOcean combines a reward for employees with a reward for the referred candidate.
Social network strategy examples
These examples show how various organizations implement social network strategy in practice.
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