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REACHING AND ENGAGING VOLUNTEERS
Connect with volunteers you cannot reach through conventional communications
Many people want to make a difference to others but do not respond to a vacancy, campaign or volunteer platform.
We help local authorities, charities and community organisations reach them through the social networks they are already part of.
Research
Where are the people you are not currently reaching?
Connect
Who already has access and trust?
Activate
What truly motivates people to take action?
A DIFFERENT PERSPECTIVE ON VOLUNTEERS
Building on what is already there
Many people already support a neighbour, family member, association, school or community. Yet they do not always see themselves as volunteers, and conventional recruitment does not automatically reach them.
That is why we start not with the campaign, but with the networks and relationships that already exist.
“Social Network Strategy reveals where access and trust already exist, and who can help you reach and engage people.”
A DIFFERENT PERSPECTIVE ON VOLUNTEERS
When you keep reaching the same people.
Reaching new groups
People who do not come forward themselves.
Where trust matters
When a personal introduction makes a difference.
Leveraging local networks
Extending beyond your own reach.
From awareness to genuine engagement.
Activate people
FROM PRACTICE
de Woonbrigade Haarlem
Our work began with one question:
How can we reach and engage more people who want to support the Woonbrigade?
Our research revealed that many people were already willing to help others, but remained beyond the reach of conventional recruitment.
The same social networks also provided access to households that were difficult to reach.
