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IN THE MEDIA
Michael Boud in the media
Michael Boud shares his knowledge and practical experience on referral recruitment, word-of-mouth recruitment, ambassadorship, and social network strategy in trade media, podcasts, and webinars.
On this page, you will find a selection of interviews, articles, podcasts, and webinars about the power of existing relationships and networks in labor market and recruitment issues.
Publications, podcasts and webinars
WERF& · 27 JANUARY 2026
Why referral programs still fail
New benchmark figures show why many referral programs are lagging behind and what leaders are doing differently in terms of activation and structural embedding.
SME ADVISORY COUNCIL · 5 JANUARY 2026
The essence of word-of-mouth recruitment
Michael Boud on referral recruitment, ambassadorship, and what is needed to make word-of-mouth recruitment work structurally.
UWV · 12 MARCH 2025
It starts with being proud
On pride, engagement, and how employees can become credible ambassadors through a positive work experience.
GEEC · 7 MARCH 2025
The power of ambassadors
Michael Boud on building scalable ambassador programs and the conditions that actually mobilize employees.
TALENT CRUNCH · 7 MARCH 2025
Referral Benchmark webinar
Insights from the Referral Recruitment Benchmark into successful referral programs and why structural activation is crucial for results.
DE TELEGRAAF · 25 NOVEMBER 2023
Rewarding works, listening wins
Why a higher referral bonus does not automatically work better and listening to what motivates employees often yields better results.
WERF& · 17 NOVEMBER 2023
Word of mouth proves its worth
Research shows how organizations utilize word-of-mouth recruitment and why the quality of referred candidates remains a key strength.
WERF& · 25 SEPTEMBER 2023
Topicus: word-of-mouth success factors
Five lessons from a referral program in which activation and sustained engagement result in a large share of new colleagues.
WERF& · 23 JANUARY 2023
8 surprising referral figures
Eight research findings on compensation, employee satisfaction, and activation show what is associated with successful referral recruitment.
WERF& · 6 DECEMBER 2022
Inspiration and referral lessons
Case studies, research data, and lessons on what organizations can do to better organize and activate referral recruitment.
WERF& · 5 SEPTEMBER 2022
Word-of-mouth helps job market
On how word-of-mouth recruitment reaches new talent and the role employees, candidate quality, and retention play in this.
ARTRA · 28 MARCH 2022
Which reward really works?
Why an effective referral reward must align with employees, the organization, and the context in which the program operates.
ARTRA · 22 MARCH 2022
The secret of word-of-mouth recruitment
About what is needed to effectively organize word-of-mouth recruitment, keep employees engaged, and make referral recruitment work within the organization.
WERF& · 9 NOVEMBER 2021
Referral breakthrough fails to materialize
Why many organizations continue to struggle with activation, implementation, and structural results despite growing attention to referral recruitment.
RECRUITMENT PODCAST · 21 MARCH 2021
Word-of-mouth recruitment in practice
On successfully launching a referral program, activating employees, and making word-of-mouth recruitment a structural part of the organization.