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FROM TARGET AUDIENCE TO NETWORK
People do not fit neatly within target audience boundaries
Organisations often view employees, candidates, students, alumni, volunteers, employers and partners as separate groups. In reality, people are part of social networks in which information, trust and opportunities spread through relationships.
That is why we look not only at who you want to reach, but also at the relationships that already exist. Who connects different networks? Where do reach and trust already exist? And which connections are missing?
This creates a different view of the labour market: not simply as a collection of target audiences, but as a social ecosystem of people, organisations and relationships.
What is Social Network Strategy?
Social Network Strategy is the deliberate process of understanding, connecting, activating and strengthening the social networks surrounding an organisation or labour market challenge, enabling existing relationships to contribute to talent attraction, engagement and retention.
OUR APPROACH
How does Social Network strategy work?
We work across four interconnected areas.
Understanding networks
Which people, relationships and networks are already in place?
We explore the social ecosystem surrounding the challenge. Where do existing relationships, reach and trust already exist? Which networks overlap, and who connects different worlds?
Finding connections
Where is untapped network potential?
We identify which connections exist and which are missing. This reveals where networks can reinforce one another and where bridges need to be built.
Activating people
Who can credibly inspire others to take action?
We explore stories, motivations and barriers, involving people who can share experiences, spread the word, make introductions or connect others.
Organise & strengthen
How is the approach sustained?
We organise activation, follow-up, measurement and ownership. We learn which relationships and forms of activation work, and build on them.
APPLICATIONS
One approach for different labour market challenges
FOR ORGANISATIONS
Activate the networks around your organisation
Every organisation is surrounded by networks of employees, candidates, former employees, alumni and other contacts.
We reveal where reach and trust already exist and how these networks can support talent attraction and engagement.
Referral recruitment and ambassadorship are practical ways to put this into action.
FOR REGIONS, SECTORS AND COLLABORATIVE NETWORKS
Connect networks around a shared challenge
Networks of employers, educational institutions, professionals, residents and other partners already exist around a shared challenge.
We reveal where these networks can reinforce one another, which connections are missing and how partners can work together to reach more people.