SOCIAL NETWERKSTRATEGY
Sustainable hiring starts with existing networks
Whether you want to reach employees, career changers, students or volunteers, the right people are often found through existing relationships.
We help organisations, sectors, regions and partnerships identify, connect and activate these networks.
One strategy, different labour market challenges
ORGANISATIONS THINK IN TARGET GROUPS
Labour markets are shaped by relationships
A vacancy, campaign or message is often not enough to reach people or inspire them to take action. Colleagues, professional peers, friends, students and alumni all play an important role. People are simply more likely to listen to someone they know and trust.
That is why we look at the networks surrounding the people you want to reach. Which relationships already exist? Who connects different groups? Who are the key individuals, and which connections are missing?
Through Social Network Strategy, we make these relationships visible and explore how they can be used more effectively. Referral recruitment, word-of-mouth recruitment and ambassadorship are practical ways of putting this into action within organisations and partnerships.
How we work with existing networks
1
Understanding networks
We explore the people, relationships and networks surrounding the challenge, identifying where reach and trust already exist.
2
Identifying connections
We identify which relationships are valuable, who connects different networks and where connections are missing.
3
Activating people
We engage employees, ambassadors, partners and key individuals through stories, encounters and targeted activation.
4
Organising and strengthening
We establish clear roles, follow-up and measurement, so the approach continues to improve within the organisation or partnership.
The people behind the Referral Specialist
Michael Boud and Maaike Willems each bring more than 25 years of experience in recruitment, labour market communications and network activation. Together, we work on Social Network Strategy, referral recruitment and ambassadorship for organisations and partnerships.
Where needed, we work with experienced specialists from our network. This gives you one consistent point of contact while allowing us to bring in additional expertise whenever the assignment calls for it.
