SURVEY & STRATEGY
Research into target audiences, relationships and social networks
First understand what is happening.
Then determine what works.
Good decisions begin with insight. Insight into the people you want to reach, what motivates them and holds them back, and the social networks and relationships through which they can be reached.
We explore what is happening and translate the findings into clear insights and practical advice. This shows you where the opportunities lie and which choices make sense before investing in strategy, communication or activation.
Insights into people, relationships and opportunities
People
Who do you want to reach or engage? We explore what motivates people, the barriers they experience and what influences their decisions.
Relationships & networks
Through which people and organisations can they be reached? We explore existing relationships, trust, connections and untapped reach.
Organisation & collaboration
What is already happening, and what is needed to move forward? We look at existing initiatives, roles, collaboration and opportunities to build on what is already in place.
Insights you can act on
We bring the insights together and clearly identify where the opportunities lie, what should take priority and which decisions make the most sense.
This may result in recommendations on recruitment, communications, collaboration, network activation or referral recruitment.
Sometimes research and advice are all that is needed. In other cases, they provide the foundation for a broader Social Network Strategy.
From question to evidence-based advice
We start with the question at hand and explore what is needed to answer it properly. We combine conversations with stakeholders and target audiences with available data, existing research and insights into relevant relationships and networks.
We bring different perspectives together, identify opportunities and challenges and translate them into clear choices and practical advice.
Understanding what is happening · Connecting insights · Guiding decisions
EXPLORE FURTHER
Learn more about our vision, approach and research.
Explore our vision, approach and research into the power of existing relationships and networks.
Start by getting a clear picture of what’s happening?
Call Michael Boud op +316 24 76 87 58 Or submit your question using the form.