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HISTORISCH PRAKTIJKVOORBEELD | ONBOARDING EN REFERRAL
PURE Insurance: referral begint al in de eerste maand
PURE Insurance betrok nieuwe medewerkers volgens historische publicaties al in hun eerste maand bij referral. Door het programma vroeg te introduceren en succesvolle bijdragen zichtbaar te waarderen, maakte de organisatie referral onderdeel van de medewerkersreis.
Organisatie
PURE Insurance
Doelgroep
Nieuwe medewerkers
Thema
Onboarding en
erkenning
WHY REFERRAL RECRUITMENT?
From ad hoc referrals to a structured referral programme
Many organisations already use referrals in some form. In practice, however, these often remain isolated activities: offering a reward, sharing a vacancy internally or occasionally asking employees to recommend someone.
A referral programme only truly works when employees remain engaged, referrals are followed up properly and you continue to learn from what does and does not work.
That is why we build a programme that becomes embedded within the organisation and can be sustained independently.
In referral recruitment, we look not only at the people you want to reach, but also at the relationships that already exist.
Employees know former colleagues, professional peers, fellow students and other professionals who could be a good fit for the organisation. Through these relationships, you can also reach people who are not actively looking and are harder to engage through conventional recruitment.
This connects with our broader perspective on Social Network Strategy: understanding where relevant relationships and trust already exist and how they can be used effectively.
WHY REFERRAL RECRUITMENT?
What does this achieve?
We start with the question at hand and explore what is needed to answer it properly. We combine conversations with stakeholders and target audiences with available data, existing research and insights into relevant relationships and networks.
We bring different perspectives together, identify opportunities and challenges and translate them into clear choices and practical advice.
Understanding what is happening · Connecting insights · Guiding decisions
WHY REFERRAL RECRUITMENT?
From ad hoc referrals to a structured referral programme
Many organisations already use referrals in some form. In practice, however, these often remain isolated activities: offering a reward, sharing a vacancy internally or occasionally asking employees to recommend someone.
A referral programme only truly works when employees remain engaged, referrals are followed up properly and you continue to learn from what does and does not work.
That is why we build a programme that becomes embedded within the organisation and can be sustained independently.
WHY REFERRAL RECRUITMENT?
From ad hoc referrals to a structured referral programme
In referral recruitment, we look not only at the people you want to reach, but also at the relationships that already exist.
Employees know former colleagues, professional peers, fellow students and other professionals who could be a good fit for the organisation. Through these relationships, you can also reach people who are not actively looking and are harder to engage through conventional recruitment.
This connects with our broader perspective on Social Network Strategy: understanding where relevant relationships and trust already exist and how they can be used effectively.
WHY REFERRAL RECRUITMENT?
What does this achieve?
Managers
Managers
Greater awareness of their influence on trust, engagement and team behaviour, with practical tools to shape these through everyday leadership.
Managers
Managers
Greater awareness of their influence on trust, engagement and team behaviour, with practical tools to shape these through everyday leadership.
The impact of a stronger ambassador culture can be seen across leadership, employees and recruitment.
Managers
Managers
Greater awareness of their influence on trust, engagement and team behaviour, with practical tools to shape these through everyday leadership.
The impact of a stronger ambassador culture can be seen across leadership, employees and recruitment.