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REVIEW • THIRD EDITION
Referral Recruitment
Event 2024
In 2024, the Referral Specialist organized the third edition of the Referral Recruitment Event. Eight practice experts shared their experiences with AI, quality, support, diversity, employer branding, ambassadorship, and the power of broader networks.
This event has taken place.
THE THIRD EDITION
New perspectives on word-of-mouth recruitment
The third edition showed how many different issues come together in a good referral program. It concerned results and investments, but also quality, limited budgets, diversity, employer branding, and the role of employees as ambassadors.
In addition to eight case studies, insights from the Referral Recruitment Benchmark 2024 and the Employer Brand Benchmark 2024 were discussed. A broader look was also taken at the value of relationships at the edge of one's network: the people who make new connections possible.
The main themes
Theme 1
How research insights, a clear business case, and internal support help to invest strategically in referral recruitment.
Substantiate and invest
Theme 2
Quality and feasibility
How to attract candidates and make referral recruitment workable for organizations with limited time and budget.
Theme 3
How employees contribute to a credible employer image and the visibility of vacancies through their own stories.
Employees as ambassadors
Theme 4
How AI, diverse communities, relationships outside the immediate network can open up new opportunities for referral recruitment.
New possibilities of networks
Speakers and contributions
Bryan Peereboom
Head of Recruitment & AI - Wortell
Using AI to involve employees and candidates in referral recruitment.
Liesbeth Driest
Connector en author - Driest Advies
The value of the 'outer circle': relationships at the edge of the network that enable new connections.
Eric Houwen
Talent Acquisition Director - ACT Group
Ensuring quality and attracting the right candidates when building a referral program.
Sarah Meijer
Talent Acquisition & Employer Branding Manager - Roompot & Landal GreenParks
Building a business case and creating internal support for investments in referral recruitment.
Sam Davies
Founder and CEO - Real Links
Utilizing referral campaigns to engage diverse communities and support diversity.
Ilse Weijland
Specialist in ambassadorship - Forward Thinker
Giving employees space to tell the real story about their organization.
Noor Mohamed
Referral Specialist - D&B The Facility Group
Making word-of-mouth recruitment workable for various target groups and with a limited budget.
Yves Pilet
Employer Branding Expert - Yves Pilet Consultancy
Building a strong employer image and making the relationship with referral recruitment visible.
Michael Boud
Moderator & founder of the Referral Specialist
Results from the Referral Recruitment Benchmark 2024 and guidance on the substantive professional discussion.
Programme at a glance
The day combined real-life stories, research insights, a panel discussion, and networking among peers.
Eight
Real-life stories
Referral benchmark
2024
Employer Brand
Benchmark 2024
Ambassadorship
Networking drinks
The third edition in pictures
